Flying Dutchman Is Rewriting the Rules of Fit for Indian Women
Sep 07, 2026
New Delhi [India], September 7: For years, the conversation around women’s apparel in India has focused on trends, fabrics, designs, and aesthetics. But there is one fundamental aspect that has often been overlooked: fit. For millions of Indian women, finding clothing that truly fits has become a challenge they have quietly accepted. The problem is not their bodies – it is the way apparel has traditionally been designed.
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