Asian Paints' Heart-warming Tribute to West Bengal's Creativity, Traditions, and the Spirit of Pujo
Oct 11, 2023
Kolkata (West Bengal) [India], October 11: For nearly four decades, Asian Paints has been an inseparable part of Kolkata's vibrant Durga Pujo celebrations through its beloved initiative, Asian Paints Sharad Shamman. Asian Paints doesn't just participate, it truly immerses itself in the rich culture of Bengal, embodying the essence of a 'sholo ana Bangali' brand. The company's deep understanding and connection with Bengali culture has allowed it to be an integral part of the creative evolution and artistic enhancement of Durga Pujo celebrations. As the festive season approaches, Asian Paints once again extends a warm gesture to the people of West Bengal with two meaningful creative enhancements and a digital film, created to capture the soul of Bengal.
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