Coca-Cola India Brings Back Rimzim Jeera with a New Campaign that Refuses to be Subtle
Feb 20, 2026
New Delhi [India], February 20: India rediscovers its love for local flavours, Coca-Cola is bringing back its cult classic Rimzim Jeera with a comeback that's anything but quiet. Led by the thought "Jeere mein heera, Rimzim Jeera," the new campaign marks Rimzim's bold return--not just as a nostalgic favourite, but as a proudly OG ethnic beverage for every generation.
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