4 Authoritative Reads on Business, Marketing & Markets by BIMTECH Greater Noida Professors
Aug 20, 2025
New Delhi [India], August 20: India is in the midst of a business renaissance. Start-ups are budding beyond metros; SMEs are looking at creative ways of marketing on a shoestring budget, even luxury brands eyeing Tier-2 and Tier-3 markets. Against this backdrop, some recent Indian authors' books are generating the buzz for doing something rare, meshing theory with raw on-ground reality. These very works are books that don't tell you just what to do; they show you how it works in the Indian environment.
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