Nippon India Mutual Fund Expands Partnership with Adobe to Drive Digital Transformation
May 12, 2025
New Delhi [India], May 12: Nippon India Mutual Fund (NIMF) today announced the expansion of its strategic partnership with Adobe to elevate its digital investor experience. As part of this collaboration, NIMF is leveraging generative AI-powered and industry-leading content and digital asset management system from Adobe- Adobe Experience Manager (AEM) Sites and Assets. Aligned with its vision to create an e-commerce-like, persona-driven investor journey, NIMF aims to strengthen its website and mobile app, ensuring a more intuitive and tailored experience for investors.
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